For example: “Shoes,” “Vacuum Cleaner,” or “Book.” Generic keywords will isolate a topic, but you won’t get any further detail.

There are seven keyword types you should learn about: 1. The types of keyword that you decide to use on your website determine whether you bring in visitors who can offer you the most value.

2-3 times (or more depending on your word count) throughout the content.Īs you can see there is plenty you can do to fully optimize for a keyword whilst keeping your content natural.

Your image alt tags (preferably the first image on the page).

The first 50 to 100 words in your content.Īnd there are still some other ways to optimize your keywords that will help when it comes to ranking your website:.

The three most important places to optimize are: But there are a few places that you want to ensure this happens. When adding your keyword, it needs to be as natural as possible. This may have worked a few years back, but now, keyword stuffing is a huge no-no! Now when you think of keyword optimisation, you may be tempted to stuff your chosen keyword into your content as many times as possible. First, let’s take a look at what we mean by keyword optimization… We will look at how you can do this a little later in the article. The general rule of thumb is to look for keywords which have a high search volume (meaning your website will have more opportunities in the SERPs) but on the lower scale of competition (meaning you won’t be fighting multiple large companies for a piece of the pie). So how do you know which ones you should optimise for? There can be hundreds of options when it comes to keywords.

You can make sure you have a much stronger chance of appearing in the SERPs by optimising your website for the right keywords. A search engine keeps a database of websites which they have filed away under the appropriate tags/topics to be able to produce fast results. They are what helps a search engine identify what your site is about, and how relevant it is when a certain term or phrase is searched for by the user. Keywords are essentially the bridge between a website and a search engine. In this article, we are going to look at what keywords are, and why you need to research them. If you get it right, then you’ll bring high volumes of relevant traffic to your site.

Keyword research is a critical part of any SEO strategy.

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